Our People
Founder Alex Coward
Alex is the Managing Director of The People Factor. She has been credited with redefining leadership in deeply personal yet practical ways and has a reputation for making a significant difference in teams, businesses and the lives of those she works with.
Alex is an executive-level HR practitioner, experienced facilitator and executive coach. She has developed, facilitated, and embedded strategic change programs for government agencies, healthcare providers, banking and insurance, not-for-profit, engineering, hospitality, facility management services, tourism, FMCG, IT/Telco, pharmaceutical, universities and PPPs.
Alex has used her extensive experience to help clients improve key business metrics, including employee engagement, leadership bench strength and profitability.
Alex holds a jointly awarded Master of Science degree in Change Leadership from two of the most prestigious universities in the world; HEC Paris and Oxford University. Other relevant qualifications include Post Graduate qualifications in Organisational Development and a Bachelor of Counselling degree.
Alex is accredited to facilitate a wide range of psychometric, psycho-social and organisational products and services.
Prior to establishing The People Factor, Alex held senior HR and Organisational Development roles in the FMCG and Banking sectors.
Alex has developed, facilitated and trained trainers to deliver organisation-wide culture change programs across a number of industries including;
Our Consultants
With access to a highly skilled and experienced organisation development consultant pool across the globe.
Client Success Stories
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I have had the privilege to work with many skilled coaches and have known and worked with Alex for almost a decade now, and she is the best in the pack. She is par excellent in 1:1 and an absolute powerhouse in group executive sessions. She will take the time to know you, your organisation and it’s needs and delivers above and beyond. It's inspiring and fun to work with Alex. She really gives you the feeling that no client is more important than you are. A terrific coach, with amazing sense of humor who really makes a connection with people. Working with Alex really is a great pleasure and a guarantee for success
Arvinder Grover | CHRO/HRD/Strategic HR Executive Global Head of HR at Soho Flordis International (SFI Health)
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Alex is one of the most authentic, engaging and inspirational leaders that I am proud to say I have had the opportunity to have worked with in my career. I have been privileged and fortunate enough to have been coached by Alex during my tenure at Metcash. During this time Alex always demonstrated exceptional passion for the individuals development. Alex’s guidance and support of myself, especially during our Inspired Leaders Workshop is something I appreciated and will be forever grateful. I would highly recommend Alex to any organisation for her integrity and the natural ability to deliver content that is relevant for leaders.
Dora Magafas | General Manager | Director | Head Of Retail
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I highly recommend Alex Coward from the People Factor for any organisation or team that needs to optimise their performance through leadership and workplace capability development. Alex is a consummate professional and has personally assisted in several areas of human resources including the facilitation of workshops, cultural change assessment and organisational development.
Jan Combrink | Contract Manager, Downer Group